Using Web Analytics on Alpha Flow

Google Analytics 

To use Google Analytics, simply enter your Tracking ID. This will track purchase events.

You can also link the tracking events to your website’s domain by entering it in the primary domain box.

Google GTag

To use Google Gtag you need to enter your tracking Measurement ID. As with Google Analytics, you can link the events to your website’s domain by entering it in the Primary Domain box.

You can also track conversions to measure the performance of google ads by ticking the Track Conversions box. This will send a conversion event when the customer makes a purchase, including the booking or web shop basket amount.

Google TagManager

TagManager requires a different initialisation script, so if you are using TagManager, disable the Gtag analytics and enable the TagManager analytics. If you are unsure of which one to use, if the measurement ID starts with GTM- then use TagManager analytics, otherwise use Gtag.

Note: You cannot use more than one type Google's Web Analytics, so make sure only one of the above settings are enabled.

Meta Pixel

To use Meta analytics, enter your Facebook/Instagram Pixel ID.

You can track conversions to measure the performance of your Facebook or Instagram ads by ticking the Track Conversions box. This will send a Purchase event including the booking or web shop basket amount.

Useproof

To add the Useproof integration, enter your Useproof account ID.

You can also (optionally) configure webhooks in the Useproof admin console to track webshop purchases and web booking completions. Once the webhooks have been set up, you need to enter the webhook URL into the relevant box.

TikTok

To use TikTok analytics, enter your Pixel ID and Name.

You can track conversions to measure the performance of your TikToks by ticking the Track Conversions box. This will send a Purchase event including the booking or web shop basket amount.