Example Marketing Campaigns

The following are some examples of Marketing Campaigns you can take advantage of within Alpha Flow. To learn more about creating your own marketing campaigns, please see the the dedicate Marketing Campaigns support article. 

Abandoned Web Bookings

This campaign is designed to contact customers who create a web booking, but then failed to complete the booking at the payments page. Customers will be found if they created a customer profile (or were linked to an existing one) and have consented to marketing emails. At the top of the edit campaign screen, you can choose a name for the campaign. Set the run interval to Daily and select the days of the week and time you'd like the campaign to be run. You may not want to email customers on the weekend or on days your venue is closed.  Set a start and end date if applicable otherwise, the campaign will start on the date the campaign was created.  You can then limit how often you would like to contact customers. For example, we've set this one to 14 days so that we only email a customer for this campaign once every 14 days of receiving the first email.  Then if you have more than one venue, select the venue(s) you wish to apply this campaign to. If you only have one venue, do not change the dropdown. Below it will show which venues are included in the campaign in a blue box.

Next, use the "Abandoned web booking confirmation creation date" filter and use in the last 24 hours. 

By default this filter will not include customers who then went on to make a successful booking within 24 hours of the failed one. If you wish to extend the range to more than 24 hours, a second filter must be used along with an "+ AND" condition for the "Last booking creation date" and the "Not in the last" filter with a matching time duration. i.e.

Abandoned web booking creation date in the last 7 days

AND

Last booking creation date not in the last 7 days

You can then use the email template editor to compose the email to be sent for this campaign.  

Contacting Customers who haven't visited in a while

This campaign is designed to contact customers who have previously made a booking, but haven’t made a booking recently. At the top of the edit campaign screen you can choose a name for this campaign. Set the run interval to Monthly and select the day of the month you'd like the campaign to be run.  Next set the time of day you'd like the campaign to start on that day.  Set a start and end date if applicable otherwise the campaign will start on the date the campaign was created.  You can then limit how often you would like to contact customers. For example we've set this one to 90 days so that we only email a customer for this campaign once every 90 days of receiving the first email. Then if you have more than one venue, select the venue(s) you wish to apply this campaign to. If you only have one venue, do not change the dropdown. Below it will show which venues are including in the campaign in a blue box.

For the customer filters we want to contact everyone who has made a booking in the last year but not made a booking in the last 3 months. This first filter here will identify everyone who booked an event in the last 12 months. Using AND and the second filter will then eliminate people from the first filter who have made a booking in the last 3 months by only including those who have by only filter to people without bookings in the last 3 months. 

You can then use the email template editor to compose the email to be sent for this campaign. 

Contacting Customer with an upcoming birthday!

This campaign is designed to contact customers who have a birthday coming up. We're also going to restrict this campaign to one Venue, so if you have multiple Venues and only want to target customers of one particular venue this will be a good example. At the top of the edit campaign screen you can choose a name for the campaign. Set the run interval to Weekly and select the day of the week and time you'd like the campaign to be run.   Set a start and end date if applicable otherwise the campaign will start on the date the campaign was created.  You can then limit how often you would like to contact customers. For example we've set this one to 1 year so that we only email a customer for this campaign once every year of receiving the first email.  Then if you have more than one venue, select the venue(s) you wish to apply this campaign to. If you only have one venue, do not change the dropdown. Below it will show which venues are including in the campaign in a blue box. For this campaign we have restricted to customers who have visited the Activity Centre.

For the customer filters we want to contact everyone who has birthday in the next 45 days. 

You can then use the email template editor to compose the email to be sent for this campaign. You may also want to create a promotion to coincide with this campaign that includes an online discount code. To see how to do this, please see the article on Promotions and Discounts.