A Web Bookings Analysis report analyses the data that has been gathered from where a customer's journey started when they made a web booking (venue's website, twitter, facebook etc.). The report can contain the following columns.
| Activity Name | The Activity concerned |
| Affiliate | The affiliate used during the booking (if any) |
| Booked via | The website the booking originated from |
| Booked via Args | More specific information (if available) from where the booking originated from |
| Booking Taken Date | The Date the booking was created |
| Booking Taken Date Time | The Date and time the booking was created |
| Booking Taken Month | The month the booking was created |
| Booking Taken Week | The week the booking was created |
| Cancellation Reason | The reason given when cancelling the booking |
| Cancelled | Will return TRUE if the booking was cancelled |
| Cancelled by | The User who cancelled the booking (will return Online-Booking if this was autocancelled by the system) |
| Event Date | The date of the event |
| Event Date Time | The date and start time of the event |
| Event Month | The month of the event |
| Event Week | The week number of the event |
| Resource | The resource associated with this item |
| Resource Configuration | The resource's configuration associated with this item |
| Total Amount | Shows the amount for the booking |
| Venue | Shows the venue associated this data |
| Web Booking Status | Shows whether the web booking is cancelled |
Web Booking Analysis reports can use the following filters:
- Venue: List of venues
- Event Date
- Booking Taken Date
- Resource: List of Resources
- Activity Name
- Web Booking Status: Any, Incomplete, Complete
- Affiliate: List of Affiliates
- Cancelled: Yes/No/Both
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